The Problem
Users need a way to easily find and register for a dance class on the Open Space website that fits their needs.
Competitive Analysis
To learn more about the existing digital products of dance studios I conducted a Competitive Analysis on four of Open Space's direct competitors. This would give me an idea of the standard practices of other studios and help uncover opportunities for Open Space to stand out.
To dive deeper into my competitive analysis I looked at two different user flows:
1. Finding and registering for Adult Classes
2. Finding and registering for Youth/School classes
Takeaways From Adult Class Registration
• Many competitors offer filters to help users quickly find the type of class they’re looking for
• Many competitors use a visual overview of class schedules in the form of a calendar
Takeaways From Youth/School Class Registration
• The Process of registration for youth classes can easily feel overwhelming with all the information that needs to be included
• Clear CTA for Registration is something Open Space does well compared to the competitors
More of the Case Study Coming Soon
